Marketing skills are becoming increasingly important

With consumer demand on the rise, marketing skills are becoming increasingly important for natural health clinic owners and managers. Still trying to figure out what differentiates naturopathic clinics from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations. Why Branding Matters Branding isn’t just a marketing buzzword. It’s a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every holistic business is a brand. Smart marketing strategies differentiate and reinforce brand identity. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers. Give Word of Mouth Marketing a Try Industry-leading naturopathic clinics rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging. As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Of course, it’s not a cure all, but there may a variety of situations where word of mouth marketing can be effective for you. Mailings There are a lot worthwhile reasons for naturopathic clinics to conduct direct mail marketing tactics. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company’s market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date. Without a marketing plan, your business is going nowhere fast. Create...

Keys to a Successful Holistic Business

Find Your Identity and Do Not Try to Be Everything to Everyone One of the most common characteristics of the most successful Holistic practitioners is that they all have created an identity and a reputation that are specific to their style of practice. It could be a focus on healthy aging and memory for example.  More importantly, know what you are not, and do not lose focus on that.  Find what works for you, and build around that. When you identify your clinical passion and treatment style, your marketing efforts, website and social listings should match that focus. Atmosphere Is Key A patient’s experience begins as soon as he or she enters a Holistic practitioners’s office. A courteous and warm greeting by staff often makes the biggest and most lasting impression. Smart decor and soft music make a big difference, but a positive and warm atmosphere starts with the attitude of the leadership. The rest of the staff take their cues from the practitioners. Be Comfortable With Sales Be comfortable with “selling yourself” and the exchange of your services for money. Any business is about selling and delivering a high-quality product, which in our case is ourselves. All Holistic practitioners are selling themselves (their clinic, the staff, their appearance, the ability to help a patient, etc) to existing and prospective patients. We often have to “sell” or motivate patients to buy into challenging lifestyle changes and treatment plans. The sooner you become comfortable with this aspect of their business, the sooner you will reap the benefits of a thriving practice. Embrace the Future Many Holistic practitioners use Facebook and...